UFW Boycott Day Proclamation

On May 10, 1969, the United Farm Workers issued their Boycott Day Proclamation: “We, the striking grape workers of California, join on this International Boycott Day with the consumers across the continent in planning the steps that lie ahead on the road to our liberation…. If this road we chart leads to the rights and freedoms we demand, if it leads to just wages, humane working conditions, protection from the misuse of pesticides, and to the fundamental rights of collective bargaining; if it changes the social order that relegates us to the bottom reaches of society, then in our wake will follow thousands of American farm workers.  Our example will make them free.” By 1970, an estimated 17 million North Americans had joined by boycott.