Galavision debuts 2008

The Mobile Giving channel, which enabled viewers to use their mobile phones to make donations, was launched during a telethon in the US for the first time on December 5, 2008.  The telethon was broadcast on Galavision, a leading Spanish language cable network that reached over 8 million Latino households.  Fundacion Teleton MexAmerica initiated the telethon, which raised money for the establishment of rehabilitation centers for children with disabilities.  Viewers of the Telethon were asked to send a text message with the keyword TELETON to 90999 to give $5.  Tony Aiello, one of the organizers, stated that, “We are extremely excited about the results of the Telethon. It provides a blueprint for promoting mobile giving during televised events, furthermore, it clarifies that Mobile Donations drive incremental donations and new donors …”

ESPN Deportes Replay Launches 2008

What could be more democratic and more American than electing and selecting your very own sports reruns on a major network? To celebrate its fifth anniversary, ESPN Deportes launched ESPN Deportes Replay, a multimedia campaign that gave its fans the opportunity to program the network for three consecutive weeks.  Voters selected candidates from the most memorable sporting events and athlete profiles that were aired on the network over its first five years of broadcasting. Voting began on December 3, 2008, and the successful candidates were aired later that year.