Galavision debuts 2008

The Mobile Giving channel, which enabled viewers to use their mobile phones to make donations, was launched during a telethon in the US for the first time on December 5, 2008.  The telethon was broadcast on Galavision, a leading Spanish language cable network that reached over 8 million Latino households.  Fundacion Teleton MexAmerica initiated the telethon, which raised money for the establishment of rehabilitation centers for children with disabilities.  Viewers of the Telethon were asked to send a text message with the keyword TELETON to 90999 to give $5.  Tony Aiello, one of the organizers, stated that, “We are extremely excited about the results of the Telethon. It provides a blueprint for promoting mobile giving during televised events, furthermore, it clarifies that Mobile Donations drive incremental donations and new donors …”

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