The Launch of CBeebies

On November 21, 2008, BBC (British Broadcasting Corporation) Worldwide Channels announced the launch of CBeebies, its first wholly-owned, Spanish-language channel in the US. This British invasion is dedicated to preschoolers.  Darren Childs, BBC’s Managing Director, stated, “The introduction of a Spanish version of CBeebies into the U.S. Hispanic market is a momentous achievement for BBC Worldwide Channels in this hugely competitive territory. As well as complementing BBC America, which recently celebrated its tenth anniversary, it means that we’re able to reach out to millions of Americans for whom Spanish is their first language.”  Will a generation of Latino children in the US start speaking English with a British accent?  Stay tuned!

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